When i first got into recruitment, the one thing that struck me more than anything (Apart from how backward in technology it was!) was the way recruiters distinguished clients from candidates, as though they were from different DNA pools. I couldnt get my head round this and it seemed even more bonkers when i returned to recruitment 7 years after spending several years in CRM consulting.

That time spent looking at customer strategy made it clear what a huge gaff the recruitment industry is making in persisting with this approach. Big mistake.

As a business you have customers. period. The recruiters that get this will benefit, not least because they will be ‘in touch’ with their customers and will be able to keep up with delivering what the customer wants as the market moves.

I should also point out that despite how it may look, the majority of recruitment businesses in the UK are based on a targetted, kpi driven model that perpetuates the client/candidate devide and results in recruiters ‘being ruthless’ It really is no better here to be honest Margo. People like @mervindinnen and a small number of other ‘believers’ like me probably create that impression because we are in larger numbers, proportionally, on twitter etc.

Many of the other recruiters are either not allowed to work through social media or they just dont get it, as evidenced by one or two comments from #trulondon yesterday.

There is hope though Margo. From what i can see the power of connectedness via social media is unrivalled and might, just might allow us to run these non believer jokers out of town.

Boy there would be a great tweetup after that event wouldnt there?!

Keep the faith…