When you think of TruLondon you think of unconferences with cool international track leaders right? Well, did you know that a percentage of every ticket sold, goes to 2 charities? That’s right, TruLondon benefits B1G1: Buy1 Give1  and Orchid Cancer Research .  Bill and the Sponsors of TruLondon care passionately about giving back to their communities. Tomorrow, Bill Boorman founder of the TruLondon Conference will be our guest on Compassionate HR.  Shennee Rutt and I interview Bill. We will learn more about how dedicated volunteers work tirelessly to produce this international sensation. Rather than extol the virtues of the track leaders and unconference content, I’d rather tell you about the charity that will benefit:

What is Buy1 Give1? According to their website:

Buy1GIVE1™ is an international organization founded in Australia and now headquartered in Singapore. This simple phrase is at the core of what we do:  sharing the joy of giving.

Buy1GIVE1 is the home of the most powerful, impactful and change-making giving process in the world. It is now a global ‘movement’ bringing together businesses, charities and consumers in a way that has simply not been done before.

Buy1GIVE1 is the central hub of that movement. It’s the source of inspiration, knowledge, systems, processes and insights that together make the biggest sustainable impact ever on the health and wealth of our world.

It’s giving on a scale that’s never been done before. It’s giving that is not motivated by guilt, by natural disasters or by social conscience. It’s giving that’s given because we can; every second, every day and in every way.

It means every time someone buys something from a business who is part of Buy1GIVE1, there is a specific contribution made to a Worthy Cause (selected by the business) automatically. We are the home of transaction-based giving.   

The TruLondon Unconference begins February 17, 18, and 19.  For more information please visit http://thetruconferences.com

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