There’s a facebook group called “Good Grammar is Sexy.”  When I met Karen Siwak, @ResumeStrategy on Twitter, I knew in my heart, I’d met a grammatical sexy wizard.  She’s passionate about writing the very best resumes that represent her clients in their brightest light.  In this guest post, she discusses the importance of storytelling.  No, not “The Three Bears,” storytelling, but “The Little Engine That Could,” storytelling.  Except you are the story.  The story is about how you can tell your story to a prospective hiring manager, and land that interview.  Storytelling is a performance art, and so is effective resume writing.  Read Karen’s post as if you were listening to a book on tape. Absorb the words, and let the message seep into the crevices of your mind.  Allow these lessons to guide you as your template, as you continue to polish your resume.  This is not an advertisement for Karen, but rather a post to empower you with strategies for engaging the hardest part of any search: selling You & Company.  It’s why resume writers are so successful, because this can be an arduous process.  Admittedly, it was the hardest part for me.   The best part of being a blogger is featuring the writers you respect the most.  It is in that spirit, I present to you, Karen Siwak.

Perhaps I’m an odd duck, but I actually enjoy critiquing resumes. And it’s not just because I like picking holes in people’s hard work, or that I take delight in being a grammar sergeant.  In fact my critiques will rarely make mention of a bad format choice (unless its atrocious), or a misplaced comma (unless it is glaringly obvious and bastardizes what you are trying to say).

So why do I like critiquing? It’s because I am a fanatic about resumes that tell an interesting story, and frankly, most don’t. In fact so many resumes fail spectacularly when it comes to story telling, that having to screen through a stack of resumes has been likened to water torture. I like critiquing because I know that I can offer a dozen client-specific suggestions that, if followed, will immediately elevate a resume above the crowd.

Here is my storytelling check list, and I can tell you that less than 10% of the resumes I’ve critiqued over the years have met even half of these criteria:

1. Is there a target job title and a profile or summary that speaks to a specific target audience?
2. Is the summary laden with warm and fuzzy “plays well with others” self-aggrandizements, or does it contain factual statements that show why this candidate is the perfect solution to a specific kind of challenge?
3. Is there an easy-to-read “table of contents” outlining the candidate’s top 10 to 12 core skills and expertise?
4. Does the skills summary use industry-specific language and keywords, and is it stripped of all extraneous words so that the keywords jump out?
5. Does the resume set the context for each job? Is there a brief description of the company, its products, its competitive position?
6. For each position, does the resume briefly list the candidate’s job mandate and the key challenges that they faced when they came on board?
7. Does the resume tell how the candidate stepped up to those challenges, and outline the results they achieved?
8. Does the resume describe how the candidate’s mandate changed over time, how their role evolved, how their company grew or changed as a result of their contributions?
9. If there was a promotion or series of promotions, does the resume describe how this came to be?
10. If applicable, does the resume indicate who the candidate’s clients and stakeholders were? Does it name names, or provide enough information to demonstrate the scope and scale of the client base?
11. If the candidate held similar positions with several different companies, does the resume just duplicate the description, or does it have something fresh and unique to say for each position?
12. When looked at in chronological order, does the candidate’s career progression demonstrate that they have grown professionally over the years?

Personal branding has become de rigeur in today’s internet-driven job market, and smart jobseekers know that they need to use cutting-edge marketing principles to build and sell their personal brand. What you say (and don’t say) in your resume contributes to your personal brand.

As any good marketing professional will tell you, storytelling is the new differentiator.  http://ko-kr.facebook.com/note.php?note_id=309910932696). Sure facts matter, details matter. But stories connect with people on an emotional level. In a job market where the choice of candidates can be endless, having a resume that tells a great story can be the very differentiator that you need to propel you to the top of the candidate pool, and ensure that you get the attention your skills and experience deserve.

If you’d like to reach Karen Directly:

Website: www.resumeconfidential.ca

Twitter: twitter.com/ResumeStrategy

Blog: www.resumeconfidential.ca/blog