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22nd April
2010
written by Margo Rose

The smartest people in our industry were there!

Where else could you see the three incredibly sexy, smart and savvy “BALD” men posing for a photo? Steve Levy, Rich DeMatteo, and Geoff Webb literally put there heads together, and I almost fell off my chair.  At one point I thought Steve was going to turn to Rich and say, “Luke I am your Father.”   TruUsa was not just a load of laughs, it was chocked full of “secret sauce,” which described the trade secrets shared by Marie Journey, and Geoff Webb.

Marie’s session on video stood out at one of the most profoundly important tracks.   According to Journey, an effective video should be 3 min 26 seconds.  Once you’re over 5 minutes you lose your audience.  She gave us the “secret sauce” video secrets.  Here session was incredible.

Video seo goes for facebook as well.  Geoff Webb said the hits from his facebook music videos that he downloads from youtube always top the charts.

With more than 105 million users, twitter is a very good place to find readers.  Hashtags, used strategically can make you rise to the top of the google page, and it attracts new followers, and readers.

Geoff Peterson, articulates the importance of search engine optimization in his post.  He says “With Twitter developing recent partnerships with search engines Google and Bing, your tweets are not only being broadcast to your followers on Twitter or those in the community, but literally to the whole world .”  Here are some tips on getting your blog search engine optimized . He wasn’t at TruUsa, his video post is amazing.

Apparently google loves video too.  The posts that include video and photos have a greater likelihood to make it to the first page of google searches.  Ray Anne Thorne and Marie both suggest tagging posts with relevant key words.  Of course posts that contain trending twitter topics, and posts that mention silly words like “flash, and sexy,” get more hits. So here’s a gratuitous trending topic mention.

Today: #Lessofaman #twowordcombos, and #damnitstrue , according to Thorne, mentioning and tagging your posts with trending topics boosts your seo.

Ray Anne writes daily, and she encouraged us to do the same.  It takes discipline to keep posts under 500 words, but if we do, and tag the post generously, sprinkling it with colorful pictures and video, our posts will receive greater readership.

So, please comment.  Tell me about your experience optimizing your blog?  Did you learn something at the “Battle of The Blogs” session that I didn’t mention?  Please let me know, your comments are appreciated.

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2 Comments

  1. 22/04/2010

    Writing daily is not necessary. I did it for about 4 years. Now you can participate in the online community via Twitter and Facebook while you put more time into your blog postings.

    It won’t affect your ranking on Google. (You probably won’t have one anyway).

    Even if you post once a week or once a month, you will soon have enough of an archive to impress visitors with your know-how (provided you have some know-how and the ability to put it on display).

  2. 23/04/2010

    I agree in part Michael. Blogging daily may not be necessary, but consistency is crucial. Research shows that regular writing boosts your relationship with your readers, and the web crawlers will love you too. You are my favorite puppet, love.

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