Archive for May, 2010

22nd May
2010
written by Margo Rose

How many of you feel completely drained by weeks end?  Do you feel stressed because you are being pulled in too many directions?  Leanne Chase has figured out an innovative solution to work/life balance.  In fact, she’s created a job board dedicated to people are interested in creating more balance in their lives. Check out the link here for more information.  Her journey, and her story is quite amazing and impressive.

On June 7, she will be my guest on Compassionate HR As my listeners, and readers know, I am devoted to telling the unique stories of leaders in the HR/Recruiting industry. Their passionate commitment to volunteering in their communities is inspiring.

Compassionate HR is taking a power nap on 5/24. We will return June 7, with the great stories of our HR/Recruiting leaders who go above and beyond the call of duty to give back to their community, and causes they hold dear.

Leanne Chase

20th May
2010
written by Margo Rose

More often than not, Military Veterans have a tough time finding a job when they return home from duty.

We want to see that change. Please join us tomorrow for a very special episode of HireFriday. Tomorrow, my co-host Josh Letourneau will discuss 1,000 recruiters of light founded by Steve Levy and Rob Dromgoole. From noon to 1 Steve Levy will share his insights.    Just click on this link at noon  Friday to view the program.

What is 1,000 recruiters of light? The goal of 1,000 recruiters of light is to accelerate the re-employment of military veterans when they return from their tour of duty. They are there to provide one on one coaching, mentoring, and support to veterans through every phase of their job search. The recruiter will help veterans navigate their way through the career transition process. You can find the fan page on facebook.

Microsoft sponsors a project called “We Still Serve.” Information about that program can be found here.  The work they are doing is inspiring.

Another noteworthy program is The Wounded Warrior Project. According to their website:

Wounded Warrior Project’s Warriors to Work program helps individuals recovering from severe injuries received in the line of duty connect with the support and resources they need to build a career in the civilian workforce. It can be tough to transition into civilian life. It’s even tougher to adjust to life after a serious injury.

Won’t you please join our chat Friday?  You can access it via video, or follow the chat on twitter using the hashtag #HireFriday.

Thank you,

HRMargo

16th May
2010
written by Margo Rose

Margo Rose, Senior Vice President, Stonehill Social Strategy


Social Media Economics is the wave of the present, and the ride of the future. Now more than ever, organizations are high jumping to leap ahead of the masses to develop an online marketing strategy. There’s a race taking place to enhance company brands, to set organizations apart, and to drown the competitive social media noise.

This week, I announce my promotion to Senior Vice President of Stonehill Social Media, a new entity owned, operated through Stonehill Law Firm. I leaked the announcement today on twitter; however, I wanted to explain this exciting launch here on my blog.

Social Media, Social Learning, and Social Marketing are terms that describe a new way businesses can use the web communicate their message.   Creating a social media strategy that works is a pivotal ingredient to developing an enticing presence on the open web.

Erik Qualman, author of Socialnomics created this video in July 2009.   It was followed by the video linked here in November of 2009. Both videos took the digital set by storm. I’ve seen these videos at conferences, and in my favorite blogs. These video clips share a message that opened the eyes of business leaders everywhere. The reach, relevance, and resonance of social media is profound, far reaching, and diverse.

Qualman refreshed the video May 5, 2010. This was brought to my attention by the ubiquitous Mashable who often breaks the technology stories as they are happening. In Qualman’s groundbreaking video, “socialnomics” he exclaims: social media is not a fad. He cites figures that are astounding. The millions of consumers of social media are not just on facebook, twitter, linkedin–they are everywhere in numbers that blow the lids off our collective imaginations.

He updated the statistics from the original video. These statistics are listed on his blog. This video is quickly becoming a classic, and will invariably be played over, and over during presentations, conferences, and meetings where social media is discussed. Watch this clip, and you’ll see why:

The reason I love this video is that it exemplifies that this thing we call digital marketing is not a fad. Businesses are harnessing the power of social media to strengthen their employer brand, and thus attract new talent. Creative companies are using it to sharpen their marketing message, broaden their audience, and expand their market share.

Typically, people don’t associate Law Firms and Social Media in the same mind frame. That is about to change. David Stonehill, JD is perhaps one of the most technologically advanced attorneys in the US. This year he hired me to work with him, his colleagues and clients. Together, we are launching Stonehill Social Strategy to help our clients bridge the gap between where they currently are, and where they want to be.

Recently, I developed a program for attorneys called, “Linkedin For Lawyers.” This workshop will show lawyers how to tap into linkedin, and derive maximum value in a conservative, and tasteful manner. Social Media is a tool when sharpened, and focused can bring forth tremendous results.

Digital marketing is not just about facebook, twitter, youtube, and linkedin. It encompasses the entire open web. Businesses have just scratched the surface of the realm of possibility. This much is certain, it is time to develop a strong business presence online. It isn’t easy to figure out which social platform is right for your business. Let us show you how.

I welcome your comments. In fact, here’s a penny for your thoughts.

A Penny For Your Thoughts. Please Leave A Comment For HRMargo

13th May
2010
written by Margo Rose

HireFriday on Twitter and Facebook

The sole purpose of HireFriday is to feature job seekers, give them visibility, and connect them with our contact networks.

HireFriday is a special place where we can shower job seekers around the world with attention, extol their virtues, bolster their self-worth, and let them know that we care about their transition.   The following guiding principles have been developed with the job seeker in mind.  Please be respectful, taking into consideration that the HireFriday twitter stream, and facebook page was developed with them in mind.

  1. Post your resume, and linkedin profile to the #HireFriday twitter stream or:
  2. Post the job seekers @name/desired job title/industry preference/location/descriptive and targeted key words.
  3. RT the job seekers in the HireFriday stream to your followers on twitter, and friends on facebook.
  4. If you think a position might suit the job seeker in the HireFriday stream, tweet a job their way, but don’t put it into the twitter stream.
  5. Post interesting career development articles that will help job seekers accelerate their re-employment.
  6. Post encouraging quotes to help job seekers keep their spirits up.

It’s tough out there for job seekers.  The economy has not yet turned around for the job market.  The twitter and linkedin stream is loaded with great job opportunities.  I respectfully request that recruiters, and job boards refrain from posting jobs into the twitter stream, as I am concerned it will drown out the job seekers voice, and will become just another twitter/facebook job board.  Twitter, in particular does not need another job board.  I created HireFriday as an alternative space.  It is a reverse job listing site, instead it lists candidates in the midst of an earnest and active search.

I am grateful for the support of all the vendors, job boards, and commercial entities who support HireFriday.  I only ask that you do not use this space for commercial gain.  Let’s try to keep the stream for the job seekers.  If you see a job seeker that might be a match for one of your positions, by all means, contact them directly.  That is why I created this site-to connect job seekers with recruiters and hiring managers.

I estimate that 85% of my follower base is comprised of HR Professionals and Recruiters.  Every time I retweet a job seeker in my stream, they are getting exposure to people who might be in a position to interview them.  That is the joy of HireFriday.  Each of us can be a recruiter for our friends, and loved ones.  One day a week, each of us can wave the flag for a job seeker we know.  One day a week, the job seeker can toot his or her own horn in the HireFriday stream.

My mission is to help job seekers accelerate their re-employment.  This is my way of giving back to the community that supported me during my own career transition.  Please help me pay it forward.  HireFriday is good job karma.  By embracing the guidelines listed above, we can keep it that way.  (disclaimer: Neither Margo Rose, nor HireFriday is affiliated with any other hashtags using this name).

Your twitter pal and facebook friend,

@HRMargo

11th May
2010
written by Margo Rose

Lance Haun and Laurie Reuittmann

Every now and then a person has to take a stand, be willing to be unfollowed on twitter, and lose friends on facebook. That is exactly what happened yesterday when I critiqued the unconference, HRevolution. First, I want to make an open apology to the conference planners.

The hundreds of hours you spent planning, and working tirelessly to produce this event was not lost on me. In fact, I respect, appreciate each of you, and the unique contribution that each of you make to our industry. I genuinely regret that I hurt your feelings. I now realized that I did so, which is why I am retracting what you perceived as a personal attack.

TheRedRecruiter, Michael Long admired my bravery to tilt at the HR windmill, and state honestly my thoughts, and feelings. While he did not agree with me 100% he encouraged me to put my post back up. He was concerned I was being censored. Indeed, that is not the case. I was not being censored. Rather, I realized that I was personally attacking one person. This blog is not the place for that.

In hindsight, what I should have done is pick up the phone, and tell her what I thought about her comments. Instead, I used my blog as a bully pulpit.  It was the wrong way to going about it.  I apologize to everyone who felt hurt by the thoughts expressed here.

A wise man once said, praise publicly, and criticize privately. Attacking someone in public reflects poorly on my brand, not theirs.    Only 69 people read the post before I pulled it.  Fellow attendees read it, and only a handful of my followers.  In the larger scheme of the universe, my opinion is not that important.

Here’s my stance and I’m sticking to it: I am a fierce advocate for the little guy, for the unheard voice, and for the downtrodden.  My dear colleague, Jennifer McClure spoke up for the underdog, and the unemployed people in the room. She extolled their virtues and their ability to have influence. You see, that is why I admire Jennifer. She has a sensitivity to the unemployed population in America that few others have.

There are countless others that are also underdogs for those in transition. In all fairness, my colleagues that planned HRevolution garnered funds to offer scholarships for people in transition. I applaud their action.

Now a word about the conference. It wasn’t the planning that I was criticizing. The sponsors were incredibly generous, and I have no doubt that he organization efforts were solid. I just did not learn anything during the sessions. As I stated in my previous post, the learning took place between the sessions. That is not uncommon. The relationships and alliances that are formed at national events are where the real value is derived.

I had the distinct pleasure of attending the first HRevolution event in 2009. In my opinion, there was no comparison. The first version of the unconference was uniquely structured to accommodate the needs and interests of people either new to the occupation, or new to the social media, blogging scene. The tracks catered to advanced bloggers, and techno geeks, and geeks in training. That is what I loved.

There was what I considered real tactical knowledge shared during each and every session.  I took home, experienced, and mastered new skills as a direct result. That experience was invaluable. The access I gained to the thought leaders in the HR community was beyond compare. The ability to pick their brains, and really learn from them was worth every moment I invested.

In addition, after the first HRevolution, I was able to pick up the phone, ask and receive great advice from those in attended. What I appreciate about the people in our industry is the generosity of spirit, and comraderie that is inherent within most of the leaders in Human Resources, and Recruiting.

What disappointed me about this conference is that I did not learn anything new during this conference. That is not a reflection of the planners or facilitators. It could be because I read voraciously, and when I set out to learn and master a new skill, I take it upon myself to do so. Maybe I read all of your articles, posts and derive value. Maybe it is because I read news, and articles outside of our industry to stay current on business practices. Perhaps it is because during the sessions I perceived that the same old issues were being rehashed, and very little new practices were discussed.

Here’s what I’d like to see happen at the next HRevolution:

  1. Conduct pre-assessments for the tracks.  Give the information gathered to the track leaders so that they can address the professional needs of the attendees.
  2. Conduct post-conference evaluations. Act on the feedback that you find valid, and include that information during the planning process for the next unconference.
  3. Return to offering two tracks. One for new bloggers, one for advanced bloggers.  Provide tactical best practices, and new tools that the attendees can take back to their offices for experimentation.
  4. Provide a track or two for those professionals new to the occupation to nurture their professional development goals.
  5. Offer tracks designed for people who’ve been in the field for many years, and offer them an opportunity to bench mark best practices.
  6. Give people homework.  That’s right-after evaluating and learning about new technology, give people sample templates whereby they can practice the new skills, and report back with their experience in their blogs or the newly formed linkedin group.
  7. Pair an intern, or a person new to the occupation with an experienced mentor.  For those who have the time to nurture the mind of another human being, this is an experience not to be missed.  HRevolution is a phenomenal opportunity for professionals to cherry pick experts they would like to learn from.  Granted, not all leaders have the time to mentor, but for those who do, what better way to use an unconference.  Unconferences are unstructured, yet provide an opportunity for deep dish learning.
  8. Execute post-unconference webinars to continue the learning. This can be divided in sub-topic areas of interest.  A lot of people would pay for these webinars, I know I would.  For instance, I would like to learn more about 2.0, emerging technologies, and advanced blogging, mobile recruiting, health care, compliance, employer/employee brand development, andemployee relations..  I’d love to be able to continue my studies with the track leaders in attendance at HRevolution.
  9. Have smaller tracks where people can really probe the minds of the brilliant track leaders, and get their questions answered.
  10. Deliver a final session where attendees can share their take-aways, and what they are going to do when they get home.  Allow time for a healthy debate and discussion about these next steps, and give participants a chance to get unanswered questions addressed.

That is my wish list for the next HRevolution, and Tru Unconference.  There may be those who say, this is a tall order, and cannot be addressed in 1 day.  To that, I push back and suggest a 2 to 3 day event.  I see the unconference movement in Human Resources and Recruiting filling a gap that the large, established organizations are not chiseling.  The ground swell of professional experts who are demonstrating leadership in the unconference movement have a unique opportunity to provide professional development, benchmarking, and networking for participants around the world.  I encourage my colleagues to keep the spirit alive.

I’m not a big fan of titles, or influencers, and people with an inflated sense of self importance.  Nor am I a fan of conferences that rehash the same old-same old with no new learning, or tactical take-aways. With that said, I know for a fact that the majority of those who attended HRevolution 2010 received tremendous value.

Maybe my take-away is that I need to break out of the HR echo chamber by attending conferences outside my industry.  If I really want to deep dive into new information that peaks my interest in the social media sphere, that is where I should focus my future attention.

Yesterday,  I caused personal injury to a select few individuals.  On the other hand, I believe it is important to tilt at the wind mills, the big well oiled machines, and directly confront the titans when I think they are dead wrong.

I work for lawyers.  My boss is a former litigator.  He is still a fierce advocate for the down trodden.  He is my professional mentor.  He attacks opposing counsel each and every day.  I love working with the feisty advocates.  I belong in the legal industry, and I thank the heavens above that I finally found my niche.  The managing partner of my firm loved yesterday’s post.

He thought is was good, and courageous.  If he had told me, do not post this, I wouldn’t have.   To the contrary, he told me he would defend my right to free speech. His parting words to me were, “Sometimes it’s cathartic to go after the titans, I do it every day.”

You may agree to disagree with me.  That is your choice.  Please know that I write this blog as much for me as I do for you.  Someone told me yesterday, my blog is not a good place to vent because it is a permanent record.  I concur, and I agree, but my answer remains the same.  So be it.  Social media must be a place where we can freely express our opinions, debate those opinions, and push back against one another’s viewpoints.  That is how we learn and grow.

I appreciate your readership.

Sincerely,

@HRMargo

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