Social Media

Next on Compassionate HR And Social Media, Kevin W. Grossman, Co-Founder Of Talent Culture's #TChat

Kevin W. Grossman is the Chief Marketplace Evangelist at Fisher Vista, LLC and HRmarketer.com. Previously at HRmarketer.com for over seven years, Kevin returns to the firm after brief tours at the Glowan Consulting Group and Ventana Research. He now leads HRmarketer.com’s strategic B2B marketing and business development initiatives as well as advising HR and other B2B suppliers on marketing best practices and marketplace positioning. Kevin has more than two decades of business experience including over 10 years of HR marketplace experience, during which time he has helped hundreds of HR software and services companies grow their business. Kevin has been a Top 25 Online Influencer in Human Resources, Talent Management, Recruiting and Leadership (via the HRExaminer and Traackr.com) as well as being an HR Industry Top 100 Influencer (via Industry Analyst John Sumser). He’s been a prolific “HR business” blogger since 2004 primarily on Marketing to HR and Marcom HRsay, author of the eBook Conversation Starters – Social Media Marketing in the HR Marketplace, and has co-authored multiple articles on leadership for Glowan as well as vendor and human capital management marketplace assessments for Ventana Research. Kevin speaks at HR industry events, has moderated HR and Talent Management webinars and roundtables, and has educated C-level executives on social media marketing best practices. He’s also a partner and collaborator of the TalentCulture community with as well as a co-founder of the online Twitter chat #TChat and the #TChat radio show. Kevin received his BA in psychology from San Jose State University. He’s a proud father who enjoys reading, writing, running, drumming and music. He’s also a published writer of a children’s book, short fiction and poetry and has his own blog about fatherhood and domestic violence awareness – Get Off The Ground.

Bookmark It

Amanda Hite, Founder of Talent Revolution, Change Agent, and Social Media Strategist is on a mission. She’s made a pledge, and she wants us to join her.

PLEDGE WITH US:

“I believe that no child in America should go hungry. By pledging today, I add my voice to the national movement of people committed to ending childhood hunger in America by 2015.”
http://nokidhungry.org/

She challenges us to do what Mahatma Ghandi suggests, “Become the change you want to see in the world.” Her #BeTheChange movement has gone viral around the web.

Hite is a SexyThinker, which is how she is known as on Twitter. I had the pleasure of meeting her in 2009 at the first HRevolution unconfernce. She wowed us then, and she wows us now. She’s learned how to make brand evangelism fun, and profitable for organizations. She ties it all together with a feel good message. Amanda and her team create social media campaigns that empower employees to be brand agents, and created an accountability element.

Doing good equals doing well. Doing good deeds can be woven into an organization’s corporate communication strategy. Employees engaged in philanthropic activities have higher productivity, lower rates of absenteeism, work more effectively on teams. According to my research, organizations that engage their employees, and empower then to have time off to participate in a charitable activity as a team have higher employee employee retention rates which decreases the cost of hire. Employee attrition is expensive to an organization. Service learning, strategic philanthropy, and corporate responsibility also increases brand awareness, engages customers, and can help make a social media campaign go viral.

We know that compassionate human resources feels good, random acts of kindness feels even better. Amanda Hite supported the concept behind “Random Packs of Kindness.” Cinnabon is a compassionate company. Check out this video, Random Packs Of Kindnes:

She showed a an organization “Lastin” how to create a tweet hub. Check this out:

It’s brilliant. Create a contest to audition your internal brand agents, show them how to generate buzz on Twitter, and then turn them loose to convert their followers into brand agents too.

http://lastin.thetweethub.com/index.php

If that isn’t cool enough…Amanda challenged her Twitter followers and friends to raise 5,000 in one day, and if she did, she’d dress up like Barbie, and surprise us all. No doubt Hite’s got the moves like Jaggar. If this doesn’t make you laugh, and jump for joy nothing will. Fact is, she’s pretty hot in a shocking pink mini…and can dance better than most people I know. Here’s how she set it up on YouTube:

“The deal was you raise $5,000 on Twitter in 1 Day for #ServeHope (Global Hope Network and Share Our Strength) and I do a video blog in a pink dress!”

Now you know why I simply had to interview her on Compassionate HR. The BlogrtalkRadio Show can be heard right here. Just click on the tab, Compassionate HR at the top of the screen.

Amanda Hite can be reached here:

Twitter: http://twitter.com/#!/sexythinker
Linkedin: http://www.linkedin.com/in/amandahite
Facebook: http://www.facebook.com/AmandaEHite
YouTube: http://www.youtube.com/user/ahite14?feature=mhee

Be The Change Influencers: http://bethechangeinfluencers.com/
Changers of Commerce: http://changersofcommerce.com/
Talent Revolution: http://www.talentrevolution.net/
Blog: http://sexythinker.wordpress.com/

Bookmark It

Via Scoop.it – Social Media And Digital Influence

Mashable’s weekly feature showcases some of the top comments from our community members. I am both humbled, and honored to make it on “The Top 8 Comments Of The Week”
Via mashable.com

Bookmark It

Via Scoop.it – Social Media And Digital Influence

John Sumser posted this today to his blog:  Recently, I had the opportunity to interview the founders of The Candidate Experience Awards, and learned how this is transforming into a movement to which businesses large, and small are not paying attention.  Check out my podcast ‘Compassionate HR,’ with Gerry Crispin, Elaine Orler, and Ed Newman at http://blogtalkradio.com/comphr   What Sumser describes below is extremely important.  The candidate experience requirements are often ignored by companies, and recruiters who post their job.  Some companies think that people magically appear, as if opening a box of Lucky Charms, with the expectation that the perfect candidate is going to jump out of the box into their laps.   This isn’t how it happens, arguably as the recession subsides, and candidates are less desperate for work, they will be more discerning where they apply, and why.  Furthermore, they will remember how they were treated when they applied in the past.   In summary, check out The HRExaminer’s post today.  Comment, and let me know what you think!   I quote:   “Candidate Experience Requirements: The basic idea is that any person who visits an employment wbsite should be treated with respect, as a minimum, and delighted, as an objective.  The basic steps in the process are are delineated eloquently in today’s article.  I’d invite you to listen to my podcast with Gerry, Elaine, and Ed, as they are the founders of this movement, and this movement has teeth, and traction.  Now, take a moment to read John Sumser’s article, and leave me a comment.  I’d love your opinion.
Via www.hrexaminer.com

Bookmark It