What to Consider When Choosing an OTT Platform Provider
Selecting an OTT platform provider isn’t always easy. All the sales jargon and almost endless list of features only make the process harder. Not to mention there are several OTT providers out there that you can pick from.
To help you screen your options, below are the most crucial questions to ask:
Is their platform web-friendly?
Being about to build a website and maintain your own domain is necessary for an OTT platform. That’s because web content is the foundation of streaming. People still access the web for video content, and usually, they trust this place more for making payments.
Can you customize your website?
Website customization is just as important. Your OTT platform should let you design your own website in line with your existing brand, whether or not you will be using templates. This customization is a good sign as well of how much freedom you’ll have in terms of building your OTT apps.
Can you take international payments?
Majority of WiFi-connected countries have access to OTT services. That means your product will have a far-reaching potential audience. To make sure that you can take advantage of this, you should be able to accept global payments using your OTT platform.
How long does the set up take?
The average time it takes to set up an OTT app is around a month or two. If an OTT provider says you have to wait longer, don’t proceed. There are quicker and more professional services elsewhere. Better providers will be able to get things ready in at least a month, after which you will be able to access your video website.
On the other hand, if a provider offers you less than 30 days – heard of those “OTT-in-a-week” packages? Keep in mind that good apps are made with time.
Will updates and maintenance be free?
Reputable OTT service providers are known to implement improvements in their products from time to time. Question is, are these updates paid or free? On top of app updates, will they also provide maintenance services on a regular basis? In any case, these services should come without a cost to you. In fact, they should be a given for any package you may choose, so don’t commit to any company unless you’ve triple-checked this.
Do they want to get part of your revenue?
Lastly, go with a provider that will only have you pay for their services rendered, not for the work you do. In other words, only pay for the company’s services, period. Absolutely no percentage of your sales or new customers. If an OTT company wants you to pay more than a flat rate, find another provider.
Doing The Right Way
The Beginners Guide To (From Step 1)