Posts Tagged ‘facebook timeline’

Facebook, The Timeline, and The Open Graph: Is Facebook becoming what Brian Solis calls, “The New EgoSystem?” I happen to love the new timeline, and the open graph. On the other hand, I’m a social media professional, and I know how to conduct myself on social networks. I’m still flabbergasted by how many people do not. By and large, it’s human nature to resist change, particularly changes where you had no say so in the matter. This post isn’t going to cover privacy issues on social networks, rather I wanted to review these two articles by Solis, and Elliot, and make you aware of how to embrace and take advantage of the new changes, or not, and grab your old comfy Facebook back. Either way, stay with me and by all means chime in.
Now, for those of you who hate change, despise the new facebook timeline and ticker, you can go retro by following the instructions in this article written by Amy Mae Elliot: How To Get The Old Facebook back. This step by step article takes you through not just how to go back in time, but how to protect your privacy while you’re at it. She uses an easy to follow slide share that even a neophyte can follow. I love this article, and I think you will too.
But, if you’re like me, and you love change, embrace it, and ride the wave of the next digital trend. Join me. It’s a lot of fun. Typically, the first week or two that Facebook rolls out a change, people get cranky, and complain. I often associate this with Baby Boomers. However considering that Baby Boomers are one of the fastest growing groups on Facebook, it will be interesting to watch and see who among the group will embrace it, and who will not. GenX and GenY tend to roll with the punches, and hop right in to social network change. This is my unscientific opinion of course. Generalizations can’t be made as sweeping fact. Everyone is on their own “timeline.”
What the open graph really does is removes layers of privacy, and makes it virtually impossible to hide behind the safety of your computer screen spouting all kinds of non-sense. Frankly, I think people need to be more cognizant of their online behavior. People should understand there are consequences for everything they say, and do on social networks, and how it can effect both their personal lives, and careers. Solis takes a different turn. He introduces you to the open graph, analyzes its features and benefits, and shares his wisdom with the wit and candor that only Brian can muster.
I love Brian’s article because he lists all the new apps, and tools the new changes that Facebook is rolling out. “Ready, Camera, Action,” as Solis would say get ready for “Likes, Genre, And Action” Of course, if you follow Brian Solis’s blog, you’ll see why I appreciate, respect, and admire his content. Put his blog in your google reader, you’ll be glad you did.
Before you go, be sure to scroll down, and check out this list that Brian posted. It was organized by the initial Open Graph applications courtesy of The Verge.com, and I graciously thank them both:
Travel
Gogobot
Airbnb
TripAdvisor
Wipolo
Where I’ve Been
Food
Foodspotting
Cookpad
Snooth (wine)
Urbanspoon
Yummly
Foodily
Shopping / Fashion
Pose
Pinterest
Polyvore
Oodle
Fab.com
eBay
Giftrocket
Payvment
Livingsocial
Fitness
MapMyRun
Runkeeper
Entertainment
Rotten Tomatoes
Dailymotion (French video site)
Cinemur (French video site)
Metacafe (videos)
Ford (game)
Wooga (Bubble Island, Diamond Dash)
OMGPOP (Draw My Thing)
Zynga (Words with Friends, Castleville
Giving
Causes
Fundrazr
Artez.com
Additional Open Graph Apps
BranchOut (job search)
Monster (job search)
Color (photo and video sharing)
Courserank (education)
Grockit (education)
Foursquare (location)
Goodreads (books)
Kobo (books)
StubHub (ticketing)
Ticketmaster (ticketing)
Ticketfly (ticketing)
ScoreBig (ticketing)
Appsfire (app discovery)
Artfinder (art)
Autotrader (cars)
Again, I’d like to thank Mashable, and Brian Solis for consistently providing world class content from which we can all grow, and learn.

Facebook, Job Search, and You!
How many of you have considered using Facebook to boost your job search? Today, we discussed just that. There were so many great thoughts, I would like to share a few with you. Here’s a new job search bumper sticker: friends help friends find jobs. So, it’s logical that your Facebook friends (even the ones you don’t know) want to help you find a job. So, let’s give it a go. Here are my ideas for how to use Facebook to find a job:
- Let your friends know you are looking (create a Hire Me campaign). See my vizualize.me example from earlier in the week.
- Use the Facebook time line to create graphics that feature your strongest skills.
- Be a story teller: the story is you, and your career-your strengths, your proudest accomplishments, paint a picture using words about what you can do.
- Remember it’s about them, not you-focus more on what you can do for the company.
- Conduct company research. Get out your targeted company list, find them on Facebook, read their page daily, identify the thought leaders, and go get ‘em.
- Find a friend who knows someone at the company where you want to work, and ask them for a referral.
- There are many recruiter centric groups on Facebook, join them, and connect with a friendly recruiter who can point you to a recruiter that specializes in your occupation and industry.
- Job Boards are now using Facebook to post jobs, check them out.
- Investigate Apps like Beknown, and Branchout: build your contact network, and ask for referrals.
- Check out Quora: it’s a great source of information and discussion.
- There’s a new kind on the Facebook block called Cachinko. They’re connecting people with jobs. They are job matching careers, and people on Facebook.
- 76% of recruiters screen candidates on Facebook vs. 48% on LinkedIn. Source: http://t.co/4TQ5Nc1u #
- Conduct searches of your occupation, and industry. Facebook has groups for most, and they are a great place to network.
- Finally, if you are looking for a job, remember what I always say: imprint this in your mind, before every single status update, begin it with the invisible words, “Dear Future Employer.” Job seekers, clean up your language, and consider what you choose to post will be seen by everyone, including recruiters, and potential employers.
There’s my top 15 tips for using Facebook for a job. Be sure to check out our HireFriday website. Our transcripts will be posted soon. Please leave a comment if you attended today’s HFChat, I’d love to hear you opinions.
Your job search pal,
HRMargo














