Posts Tagged ‘linkedin’
Via Scoop.it – Social Media And Digital Influence
Every now and then you have the privilege of meeting a kindred spirit in your industry. Truly, that is what Cyndy is to me. She’s my colleague, my confidant, and my friend. Cyndy and I met on Twitter (where I’ve met most of my dearest colleagues). Last week, she interviewed me for her industry website, NasRecruitment. It was an honor, and a pleasure to be interviewed by Cyndy. In this post, we discussed the importance of social media, and why Corporate America must embrace it. I now give you, Cyndy. I’d appreciate it if you’d leave a comment for Cyndy. It will make her day!

Mobile or Noble? You Can Be Both!
You don’t have to be noble to go mobile. On the other hand some people think they are too noble to go mobile. Mobile apps for job search, you can love them, you can hate them, but they aren’t going away. Tonight I spent most of the evening digging into the Facebook Apps Chachinko, Beknown, and BranchOut. Monster, and Career Builder have mobile apps, as do big corporations like Starbucks, and AT&T. I wanted to test just a few. I downloaded LinkUp and played with the Indeed Mobile App on my iPhone. I built out my networks, beefed up my Google+ connections, linked it all to my smart phone. Then I spent a chunk of time testing these apps. Here’s what I found.
LinkUp is my favorite mobile job app because it leads you ONLY to jobs posted by companies. No spam, just jobs, good jobs at that. It’s on my iPhone, and I like a lot.
Beyond.com is an iPhone app that allows you to surf jobs at lightening speed. I was really bothered by the push Ads you had to scroll through to see jobs. (Not cool, but I guess they have to pay for it somehow). I also noticed their jobs were not current.
Indeed is a great aggregator, and the jobs on their mobile app are easy to access. The iPhone app works great, it’s smooth, and simple to navigate. You can easily email jobs to yourself if your resume isn’t saved on your smartphone for distribution. Indeed had the largest database for social media jobs, and I was impressed.
Mashable is an amazing app, particularly if you want to find out about jobs in social media, and the digital space.
LunchMeet is one of my new favorite mobile apps, you can contact any of your LinkedIn contacts, and set up lunch, or coffee meetings with a few clicks on your mobile phone. Very smart indeed.
Chachinko lured me into applying for a very cool position that sent me to a spam site where in order to apply for a job, I had to sign up for an ‘educational assessment.’ In other words, it’s was spam. I reported it on their Facebook page. That’s the fun part of being a cyber sleuth and checking out the jobs these apps lead you to-it’s hit or miss…but as a secret shopper, I’m often surprised that the newer mobile and Facebook job apps aren’t more careful. Chachinko is the new kid on the block, and they are going through growing pains. It’s still worthwhile to check them out on Facebook.
Talent.me is in my top 5. As a social media recruiter, I love it because it is easy to find people, as a job seeker, I love it because the profile buildout is robust, and the ability to shine on that Facebook App is great. A lot of recruiters are watching this one, so get on it. Make sure you profile on this (or any App is 100% complete).
BeKnown is much cooler than I originally thought. I had fun building my network, recommending my friends, and their jobs looked pretty good. Downloading it to my iPhone was easy, and fun.
BranchOut has a lot of potential. They are on the right track. I like the way they connect people, and relevant networks. They have 1 million monthly users. Not too shabby. (I’m also partial because they recently hosted an HFChat on Twitter). You can import your resume. Watch it because when it imported mine, it eliminated my recent jobs, and aggregated my experience under the oldest job on my resume. I opted to cut and paste my LinkedIn summary instead. Sometimes you have to tweak your strategy.
Over the next few weeks, I’m going to be watching the mobile, and Facebook job app world, as I’m giving three presentations in Jan/Feb. I’ll keep you posted about what I find.
I purposely didn’t link back to all these apps until my research is finish, but it’s easy enough to find them yourself, just search any of the above mentioned in the App store on your smartphone, or on Facebook.
Happy hunting,
Margo

LinkedIn And You
LinkedIn, Your Job Search, and You!
Some people say LinkedIn is a glorified job board. Some say it’s where salespeople connect. LinkedIn wants you to think of their site as a business search engine. Of course, it’s a place to advance your career, a hub for job posting, a mecca for recruiters, and candidate sourcers. The bottom line is this: How can you leverage LinkedIn to meet your specific needs.
First you have to answer a few questions:
1) Why are you on LinkedIn?
2) What are your career goals?
3) What are your business goals?
4) How can you develop a strategy and tactics to help you reach your goals.
Any good project begins with clear goals. If you don’t know where you are going, how will you know when you get there? All roads lead to nowhere. So, know where you want to go.
Here’s some definite do’s to get your LinkedIn profile started:
1) Make sure your profile is 100% complete
2) Present a clear, professional picture
3) Don’t use tired cliché’s and overused words
4) Embed key words and phrases throughout your profile-this makes you findable
5) Use the first person singular when creating in your introduction
6) If you are an active job seeker, list it in your heading
7) List the bullet points that precisely address the job you want
8) Be honest-Make sure the dates on your LinkedIn profile match those on your resume
9) Join groups, it’s a great place to hear about jobs, and connect with peers who can get you connected to people in their companies
10) Take advantage of the skills, and activities, again its one more place you can list the key words that will help you get found
11) Personalize each LinkedIn invite, it increases your chances of acceptance
12) Let the person know why you want to be connected and what’s in it for them
13) Don’t over email. People consider it to be spam. Pace yourself
14) Don’t update your status on LinkedIn more than once a day.
15) Gerry Crispin from Career XRoads recommends that you should only apply for jobs where you have a connection. While this may seem impossible in some cases, it makes absolute perfect sense. It might take a lot of research on your part, but when you apply for a job with a warm lead, the chances of you getting an interview increases exponentially.
Eric Jaquith, conference speaker, and nationally recognized recruiter thinks you should only update your status once a week. The debate on that rages, but I say do it once a day because some people only check in on LinkedIn once a week. If someone thinks you are updating too frequently, they can hide you from their stream.
I firmly believe the point of LinkedIn, or any social network for that matter is to meet people who can be helpful to your business, industry, or occupation, connect with them, and then meet them. Schedule a phone call, or a meeting. Don’t be a connection hoarder. Be generous with your information, and as Chris Brogan says, just be helpful.
Consider these best practices by Neal Schaeffer, author of Windmill Networking: Understanding, Leveraging, And Maximizing your Presence On LinkedIn.

Image by Getty Images via @daylife Last week, in writing about the top social media influencers I was struck by the sheer scale of connectivity that leading influencers create for themselves….
Via www.forbes.com
Somewhere along the line you started treating it more like a resume.
Now this is what I’ve been telling people for a long time. There’s a fine line between marketing yourself on LinkedIn, and treating it like a glorified job board.
Contrary to what a lot of people in the recruitment industry say, LinkedIn is not the candidate sourcer’s cookie jar. It is an intricate business search engine.
Some people say, LinkedIn is a social network. I say it’s more of a hybrid between a search engine, social network, job board, and hot spot for networking.
Business people want a place where they can meet other like minded people. LinkedIn is THAT place. It’s where you can find out what other people are doing in your industry. It’s where you can learn what new techniques your colleagues at other companies are trying.
Will LinkedIn be able to roll-out everything it promised during The LinkedIn Summit earlier this year?
Well, that remains to be seen.
I leave you with this article…you decide.
Via www.inc.com














