Posts Tagged ‘Philanthropy’

Social Media: Go Big, Or Go Home

If you aren’t using every single social network platform directly related to your industry, occupation, and brand you are missing an important opportunity.

It is incumbent upon you, and your organization to secure the maximum penetration of your vertical market.  If you don’t know how to do this, or if you don’t have the band-width, consider outsourcing that work to an individual, or consultancy that does.

Go big, or go home. If you can’t make every attempt to go viral, and swirl like a whirling dervish around the internet, you might not be spending your time efficiently.

Even fish in small ponds can make a splash.  Take me for example, The HireFriday Facebook Page, and LinkedIn Group.  That group only has 1,040 members.  Their Facebook page only has 876 likes, but why does this small community make such a huge impact world-wide?  Because they being working with the individual (they think global and act local).

Margaret Mead suggested that we should never doubt a small group of committed volunteers.  They can change the world, and indeed they already have.  Small grass roots groups get traction, and leverage influence by gaining instant access to thought leaders.

They can still go big, and when they go home, they do so with a smile on their face.   Making money is important.  Businesses are not charities, they exist to make a profit, but with that said, they can be profitable, and still be charitable.

The huge brands have the resources to buy influence, and traffic.  The most successful brands however, engage in strategic philanthropy, service learning, and steward leadership.  They know that their teams are stronger when they volunteer.  They know that volunteering creates better communication.  They realize that employee retention increases when employees know that they are a part of a larger mission.  They are connected to the organization’s vision, and mission.  You can’t buy loyalty, but you can sure earn it.

So go big, or go home?  Maybe we should reframe it: go big, and go home.  Enjoy the quality of your life, love your family, and be as concerned with making a difference as you do a living.

Your moment of social media goodness by,

Social Media Margo

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Join Estrella Rosenberg Tonight On Compassionate HR 7:30 p.m. eastern standard time 4:30 p.m. pacific standard time.  Learn how this remarkable woman is changing the world for the better, one step at a time.

Estrella Rosenbergy @CharityEstrella: Next on Compassionate HR blogtalkradio

Who is Estrellia Rosenberg?

Estrella Rosenberg has spent the last six years of her life completely devoted to helping children with congenital heart defects (CHD). Previously the Director of Development of The Children’s Heart Foundation, a national organization funding research for CHD, she left to form her own non-profits for children with heart defects after being touched by the needs and pleas of the families she had worked with.

She is the Founder of Little Leo Foundation, providing comfort items to children who have just had open-heart surgery; Big Love Little Hearts, providing lifesaving surgery for children with CHD in the developing world and One Hundred Squared, working for routine screening of all newborns via pulse-oximetry for heart defects. Estrella’s passion for this work stems from the loss of her sister at only 37 days old from an undiagnosed CHD. She blogs about her work at Adventures In Philanthropy (adventuresinphilanthropy.com) and speaks regularly about her organizations innovative use of social media, building change through community and collaboration and how she maximizes branding and awareness efforts. Estrella also consults to other non-profits to help them do the same.
Tonight, she’ll discuss her project: Big Love Little Hearts and One Hundred Squared.  I heard about Estrella from Chris Brogan, when he appeared on Compassionate HR June 14.  We had a telephone conversation after that show, and I was convinced she is someone I want my readers and listeners to get to know.  Please tune in tonight.  To learn more about Estrella’s work click on the link below.
http://philanthropy.com/blogPost/Guest-Post-A-Social-Media/24431/

We have a toll free line for your convenience:  Toll Free for Listeners: 1 (877) 230-4601  Feel free to call us tonight, and ask Estrella Rosenberg a question.

Yours in Compassion,

Margo Rose

http://blogtalkradio.com/comphr

http://linkedin.com/in/margorose

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You can’t go anywhere in the recruiting industry without hearing two names uttered: Gerry Crispin and Glenn Gutmacher. Master consultants, they lead our industry with the vision of leadership. Glen and Gerry equally impressed me because of their commitment to developing our future leaders. Not just in our industry, but in many industries, Crispin and Gutmacher wave the flag of corporate responsibility.
Compassionate HR is committed to shining a light on great leaders doing great things. In the words of Gerry Crispin, Board member of ERE: “World Class Recruiters are not just people who are good at what they do, they are individuals who are doing great things in their communities.”

Tune in this evening and hear their stories. Glen was kind enough to post the following paragraph on Arbita’s website:

Beyond Job Boards on CompassionateHR Blog Talk Radio

Glenn Gutmacher
Arbita’s Glenn Gutmacher and recruiting industry guru Gerry Crispin are the guests on the next edition of the popular online radio show, Compassionate HR, hosted by Margo Rose (also known as HRMargo). The topic will be “Beyond Job Boards”, the methods behind the popular webinar developed by Glenn and Shally that help job-seekers expand their methods for finding full-time or project work by using completely free online methods. Gerry is involved because he invited Glenn to present the webinar for the alumni association of his alma mater, Stevens Institute of Technology (one of several universities whose alumni associations have raved about Glenn and this webinar). Together, they will talk about this innovative example of how world-class recruiting research / sourcing methods can be flipped to benefit the job-seeker community — techniques that are 100% free to job-seekers to implement — in a way that scales better than 1-on-1 career counseling (though that’s very important work, too!) and open the discussion to other ways that recruiters can give back as well.

Login on Monday, March 22 at 7:30pm US Eastern Daylight Time / 4:30pm US Pacific to listen and/or ask your questions at

http://www.blogtalkradio.com/comphr

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