There are lots of packaging design firms that do a great job for their customers. However, not all of these companies are the same, and if you want nothing but the perfect fit for your product and brand, you need a packaging partner that will go the extra mile for you.
Take note that though packaging is practically the last part of your manufacturing process, it’s what catches people’s attention first. It even speaks of how they mean to you, because if they mean a lot, it would show in how you package your product.
If you settle for mediocre packaging, people will assume you do the same thing with your actual product, and that is obviously not good for your business. You want packaging that is innovative and will truly capture your market’s eye.
Different packaging companies will have different concepts and styles for packaging your product, but again, there’s no excuse for not shooting for the best.
Before you hire anyone, make sure to look into the following:
> Professional retail design experience and ability
> Effective approach to research
> Impressive portfolio with a variety of brands and products
> Affordable pricing
Packaging includes everything involved in presenting your product to the market. From printing quality to labeling to color combinations to container shapes – these and more are all crucial to your packaging, and they should all be given attention.
They are all part of customer experience – at least while you’re trying to capture their interest. Your packaging makes a huge impact on your sales, so don’t be afraid to make a considerable investment on it. Your current customer base may no longer care about your packaging, but when it comes to gaining new customers, this aspect of your product definitely makes a difference.
At the end of the day, you want a packaging firm that has years of experience and accomplishment under its belt, and one that has successfully worked with a wide diversity of products and brands. They should offer you the right design and assist with branding and other marketing exercises that help build your brand effectively. But regardless of how seemingly perfect a particular company might be, take your time when making a decision.
Spend time reviewing at least two or three different options, not only focusing on the cost but more importantly on their concepts. Make comparisons and pick the one that is most in line with your plans. And don’t forget that good rapport is essential between two parties working together. Even if they are well-known for their expertise, you may not achieve the best possible results together unless you also share good rapport with them.